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30 Sep 2016 

SEO Is Now 'Search Experience Optimization'

The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user's experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that manually scour the internet), it has always been difficult for them to truly simulate the actions of a flesh and blood user. And it's not feasible for them to create an algorithm that's based on the anecdotal feedback of an army of individual users that submit their findings.

Instead the search engines have started to write logic that, to their best estimation, is what a user experience should be on a website. Some of the criteria they are seo services now measuring are site speed, mobile optimization, site structure, content, and dozens of other signals that should give the algorithm an idea of whether or not search engine users are getting what they expect from a website.

Related: Top 7 Things You Don't Know About SEO

So, what does this mean for companies, marketers, and website owners when it comes to their SEO?

Basically what I, and dozens of other SEO industry experts, have been writing about for years has now come to fruition. We've exited the era of search engine optimization (SEO), and have now entered the new age of search experience optimization (also... SEO).

And this is great news for anyone that performs digital marketing correctly. It means that "gaming" the system has become less and less viable, and that groups who rely on black hat techniques are seeing their efforts become less effective.

So, how should websites be optimized for the search engines now that user experience plays such a big role?

Ask questions, provide answers.

Previously, marketers used to obsess over ideas like keyword density, meta descriptions, and link profiles. They had everything down to percentages and numbers and it all made sense when it was placed into an excel sheet. But how on earth was a website that was built from data on an excel sheet supposed to appeal to a human being?

That's the problem the search engines set out to fix. And you need to accommodate the changes they've made.

Related: Here's What Really Matters for SEO in 2016

Specifically, you need to think about your website visitors at every stage of your web design and marketing process. And this can be done easily with a series of question and answer audits you can ask yourself as you're creating your marketing campaign.

For instance, if you're designing a web page and you're wondering how to make it appear in the Google search results, you should start by asking what your customers are typing into the search engine. This sounds rudimentary, but think it through for a moment. Previously marketers would optimize for terms such as "snow tires" or "weight loss products". But search habits have become more semantic and people are no longer typing in general terms, but rather they're asking questions.

Thus, the search term "snow tires" has evolved into, "what are the best snow tires for a 2008 Ford F150?"

And it's the companies that are answering the questions for their customers that are starting to win in the search engine rankings. So, stop fretting over how many times you mention the keyword in the content you're writing on the page, and instead start asking yourself what your customers need help with.

Embrace mobile.

If you've been living under a rock for the last 10 years, you may be shocked to hear that most people use smart phones and that smart phone searches now account for a more search volume than desktop searches. However, if you've been living in the world with the rest of us, this isn't too surprising. So, if everyone is using mobile devices to browse the web, shouldn't you likewise be optimizing your site for mobile traffic?

Last year, Google made waves in the SEO community by releasing a major algorithm update that specifically improved the search engine visibility of mobile optimized sites over their less optimized competitors. It was lovingly termed " mobilegeddon" by marketers. And while it wasn't the end of the world, it did cause quite a stir with digital marketers.

Across the board, mobilegeddon caused the search results to shuffle about and it didn't just impact small businesses. In fact, over 40% of Fortune 500 websites weren't mobile optimized at the time of the update. Which is staggering when you think that this all just happened less than a year ago. So, some major brands took hits to their online presence.

Related: SEO Is So Hard That Even Google Needs Help With It

And what this taught everyone, painfully in some cases, was that we needed to start prioritizing the needs of mobile internet users. You see, mobile users don't have the same bandwidth as desktop users. They have data limits and often the speed of their internet is much lower than a desktop computer. So, if they're trying to interact with a page that has a lot of data and animations to load, it's going to take forever for them to actually see something on their mobile device. Which, as we've been discussing, is not ideal for user experience.

So, instead of building a website that is dramatic from a visual standpoint, but requires the equivalent effort of a million hamsters running on wheels to power up a switchboard to manage all of the data and bytes your site is throwing at the visitor, you should probably go with a more "minimalist" approach.

I recently sat down with Mitul Gandhi, an SEO expert and the co-founder of SEOClarity, a next-generation enterprise-level SEO platform.

"The search engines are no longer kidding around when it comes to mobile optimization," says Mitul. "Google has released AMP Pages, their tool to allow web designers to quickly optimize their pages for mobile devices, and Apple is building their entire algorithm based on the actions of mobile users, based on their massive mobile phone market share."

As Mitul mentioned, Google has recently released a product called AMP pages, which stands for accelerated mobile pages. This product is a great solution for website owners and marketers that don't have web design degrees but understand they need to make significant changes to their website in order to accommodate mobile users.

Pay Attention To Your User Experience Metrics

Once you've optimized your website content and the mobile experience, the next steps are heavily data driven. You should now begin understanding what is happening when visitors are coming to your site and how they are interacting with it. To do this, you can utilize robust tools like the one Mitul's group offers, or for those that don't have the budget, you can analyze your Google Analytics data, which is free to use.

What you'll want to look for are signals that tell you if you're providing a positive user experience past mobile speed and onsite content. To do this, look at metrics like time on site, bounce rate, pages per visit, return visitor rates, and conversions. This data will give you insights as to whether your visitors are enjoying themselves once they are browsing your site. Once you identify problem pages or sections, work on optimizing those through A/B testing.

The reason you want to do this is the search engines are now leveraging the data that is mined from people using their internet browsers. Wait... Google, Bing, and Apple are tracking what you're doing on your browser? Um, yes. Why else would they sink millions of dollars into a piece of software they give away for free. Google Chrome, Microsoft Edge (previously Internet Explorer), and Apple Safari are all spying on you and reporting data points back to their creators.

Now, I can't pretend to know whether they're using this data for nefarious reasons (I can almost bet they are), but we do know that they use this data to understand whether users are having a positive user experience on a website. And the metrics I just told you to measure, are the same ones these browsers are reporting back to the search engines.

Don't Forget Social Media

Finally, you'll want to ensure that you are not just giving lip service to the idea of social media. Regardless of how dry and boring your industry is, you need to be engaging on social media. We have dozens of B2B clients in some pretty dull industries that still actively participate on Twitter, Facebook, Instagram, and LinkedIn.

And they're not using us because they think they're going to get a bunch of customers from Facebook. But they understand that the search engines are taking major cues from social media signals as to whether a site offers a positive user experience or not.

After all, if you enjoy something online, what do you usually do? You talk about it. And where do a lot of people talk about things? On social media. So, it's only logical that if you're trying to measure whether a site is providing a great user experience, that there would also be a social footprint signaling this.

So, make sure that you're sending links back to pages on your site when you are posting on social media. And don't just link back to your homepage, but link to product pages, your company information page, and your location pages. These are all places that should be getting signals from the social networks.

And this is also why you should be blogging, as I've talked about ad nauseam in previous articles. Not only do blogs provide great content to your visitors (read: user experience) they also encourage social media sharing and interaction, which leads to social signals, which is what I've been talking about for the last few paragraphs!

So, if you've been wondering how to get your website to rank well in the search engines and have been wondering what the secret sauce is, you can forget about some mystical equation that perfectly balances links, keyword density, and unicorn dust. It doesn't exist. And that's a good thing. Because search experience optimization is a much more common sense endeavor and anyone can figure it out with a little bit of time and effort.
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28 Sep 2016 

Factors That Will Affect Your Bathroom Remodelling Estimates

Many persons today are considering the option of remodelling their bathroom for a how much does a plumber cost more luxurious feel. However, having an idea of how much this will cost can be extremely helpful in assisting persons to set a budget and plan how and when the remodelling will take place. One of the places that persons tend to go to get an idea of the cost is the internet and remodelling magazines. In most cases these will only give you the average cost which you may find to be different from the actual estimate. As a result, you need to at least have an idea of the various factors that can affect your estimate and how the average cost is calculated.

The average bathroom remodelling estimate found in magazines commercial plumbing services and on the internet is normally calculated in three groups namely, the average, upscale or custom and economy group.

o The Economy class refers to a remodelling that does not require installing or moving plumbing fixtures. Hence it is a reflection of the homeowner trying to achieve the remodelling of their bathroom at plumbing services 24 hours the lowest cost possible and hence this option also assumes the use of materials of a low quality.

o The Average refers to remodelling with the help of a contractor and use materials of standard quality. This figure will take into consideration buying new plumbing fixtures but not necessarily moving anything.

o The Upscale or Custom estimate takes into consideration the use of materials of a high quality, the purchasing of new plumbing fixtures and specialty items as well as a contractor.

Most times these categories of estimates are mentioned yearly in remodelling magazines, however there are factors which can cause the estimates you receive from contractors to be different such as

o The time of year that you plan to do your remodelling can affect your cost by as much as 15% during the slower periods of the year like around Thanksgiving.

o The amount of work that you plan to contribute to the project, like whether you plan to do the designs on your own or use the services of an architect or bathroom design ideas, or whether you plan to do things like painting and so on. All these will mean that there is less for the contractor to do and hence can have a great impact of the price you pay to remodel.

o Where you are located can also affect the cost, as the cost of materials and labour varies from region to region, and can cause a difference of as much as 20%.

If you so desire you can use the average cost to get a basic idea of your remodelling project. However to get a more detailed and accurate estimate, it is best to take advantage of the many free estimates that are available on line. These estimates will take into consideration, your location, the amount of work you want don, the design you have in mind, the amount of work the contractor will have to do and the timeframe in which you would like this to be completed.

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28 Sep 2016 

FBI Director predicts ‘terrorist diaspora’ in next five years

FBI Director predicts 'terrorist diaspora' in next five years - Hot Air Hot Air

Over the past year, Americans have suffered attacks inspired by patent lawyer fees Islamic Terrorism in San Bernardino, Orlando, Columbus, Philadelphia, and--most recently, the vicious attack in St. Cloud, Minnesota, and the bombings in New York and New Jersey.

In all, Islamic extremist terrorist have killed 63 people on U.S. soil since our committee last held copyright lawyer salary its annual copyright lawyer salary hearing to consider threats to the homeland and heard testimony from the heads of the FBI, DHS, and National Counterterrorism Center. And this does not count the horrific attacks that occurred in Paris, Brussels, and elsewhere across Europe, Africa, and the Middle East...

As Chairman of this Committee, through our hearings and oversight work, I have investigated vulnerabilities in our border, aviation, maritime, visa, cyber, and copyright lawyer near me critical infrastructure security, and where possible I have worked on bipartisan legislation to address these threats.

Here is what I have learned about our nation's vulnerabilities:

Our borders are not secure.

I am concerned that our system for vetting people coming to this country is not air tight, allowing potential adversaries to enter the country.
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28 Sep 2016 

Danny Brown released 'Atrocity Exhibition' early because he couldn't wait

Danny Brown released 'Atrocity Exhibition' early because he couldn't wait

Danny Brown is not particularly interested toilet plumbing repair in prolonging your suffering or arbitrary music industry standards, so his highly anticipated album, Atrocity Exhibition, is available on Spotify and Apple Music three days ahead of its scheduled release.

The followup to 2013's Old features Kendrick Lamar, Earl Sweatshirt and all the mischief you'd expect. But, as he told Rolling Stone, "I'm pretty much the main star of this show, as always."

SEE plumbing repair cost calculator ALSO: 5 albums we can't wait to check out this fall

Atrocity Exhibition is Brown's first album for Warp Records. The rapper took the album title from the Joy Division song bathtub plumbing repair of the same name, and lists the Talking Heads, System of a plumbing repair tape Down, Bj?rk and Curb Your Enthusiasm among some the influences of his twisted symphony.


-- Danny Brown (@xdannyxbrownx) September 27, 2016

Enjoy Brown's trippy video for "When It Rain" below:
28 Sep 2016 

Controversy surrounds health care contract workers

Story highlightsDavid Kwiatkowski worked in 13 hospitals between January 2007 and July 2012Approximately 1.7% of the industry's employees are temporary or contract workersContractors fill in gaps in almost every field -- from nurses to physicians employment agency wiki to med techs Since a temporary radiologic technologist was accused of stealing drugs from a New Hampshire hospital and giving patients hepatitis C through infected syringes, troubling reports of his past have emerged -- casting a spotlight on the staffing industry as a whole.

David Kwiatkowski worked in 13 hospitals in eight states between January 2007 and July 2012, when he was arrested in a Massachusetts hotel room "in an intoxicated state," according to court documents. During that time he was employed by at least two staffing firms: Triage Staffing and SpringBoard Healthcare Staffing.

A surge of contract employees have entered the work force since 2009, according to the U.S. Bureau of Labor Statistics. Businesses turned to staffing firms to handle their workload until they online employment agency were more certain of their company's future. More than 25% of all new jobs created were temporary.

The health care industry was especially affected by the economic downturn in recent years, said American Staffing Association spokesman Steve Berchem. Patients put off elective procedures amid hospital uncertainty over effects of the Affordable Care Act.

"Many health care professionals were seeking the flexibility that contract work allowed and were leaving hospitals with vacancies," Berchem said. "Hospitals are turning to staffing firms to fill those vacancies to make sure they have the employees and staff and skills they need to ensure quality care."

Approximately 1.7% of the health care industry's work force is now composed of temporary or contract workers, according to ASA data. That's about 240,000 employees, compared to the nearly 14 million full-time health care workers in the United States.

But those temporary employees play an important role in hospitals, Berchem said. They fill in gaps in almost every field -- from nurses to physicians to med techs and administrators.

While the hepatitis C infections have prompted concerns about whether contract workers are providing substandard care, research shows the opposite is generally true.

A 2007 study conducted by the Center for Health Outcomes and Policy Research at the University of Pennsylvania showed that temporary nurses are often better educated and more recently trained. Berchem said hospitals that do not use temporary workers tend to have more negative patient outcomes because they have fewer staffing resources overall.

Still, the Kwiatkowski case raises questions about the hiring process for both temporary and permanent health care workers.

The case is not the first regarding a health care worker accused of harming patients during medical staffing agency a career punctuated by troubling incidents. In 2005, a New Jersey law took effect requiring health care professionals or companies to notify the state Division of Consumer Affairs of concerns or misconduct of health care workers who could endanger patients.

It was passed after nurse Charles Cullen was accused of killing more than 20 people in the state. Cullen reportedly was hired at a number of hospitals during his career in spite of what officials said was a questionable employment record.

Two years ago, Kwiatkowski was fired from Arizona Heart Hospital in Phoenix when a fellow employee found him passed out in the men's bathroom, according to documents obtained by CNN. A few weeks later, he was working at Temple University Hospital in Pennsylvania.

The staffing agency that employed Kwiatkowski at the time, SpringBoard, reported the incident to the American Registry of Radiologic Technologists, according to a spokeswoman for the agency.

The ARRT said this week that they did not punish Kwiatkowski because they did not have firsthand evidence of the 2010 incident. And the director of the Arizona Radiation Regulatory Agency said officials stopped their investigation when Kwiatkowski moved out of state.

Confused? So are investigators, who are still working to sort out all the facts.

Scott Schnierer, vice president of business development for Comforce Staffing Services, said that most staffing firms conduct a seven-year background check on potential employees. They will also do on-site drug tests and verify a candidate's credentials.

"We're the legal employer of record," Schnierer told HLN last week. "We insure them, we pay their payroll taxes. So while 'temporary' or 'contract worker' may have a certain reputation or connotation, we take them very seriously. ... We take the full HR responsibility as any direct employer would."

If there is a problem with an employee, hospitals are asked to report it to the staffing firm, he said. Either party can take disciplinary action.

"Basically, it really falls down to the department level," Schnierer said. "If they want to put it under the rug, things can happen. But it's up to temp agency wiki the department manager to report it to HR. HR should inform the staffing firm -- that's the only way we'll know."

One of the biggest problems, Schnierer and Berchem agree, is that former hiring managers are often unwilling to disclose the reason for a past employee's termination, creating holes in a background check.

And it's not just a problem for staffing firms. Kwiatkowski was charged with stealing drugs from Exeter Hospital, where he was hired as a full-time employee.

"Many employers are fearful of litigation and will verify employment dates only," Berchem said. "The system is only as good abc employment agency as the information available."
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